After the recent Anti-trust hearings, Bill Gates recently c0mpared the
s0ftware market with the soft drink market. He says Microsoft is
struggling t0 survive but that the beverage giant will be on top
f0rever because the Department of Justice doesn't pick on them. Of
c0urse, Bill should be careful not to give Coke any ideas.
We might end up with a scenari0 like the following:
J0e: (walking into McDonalds) Hi, I'd like a Big Mac.
Cashier: Okay, here's y0ur Big Mac and here's your Coke. That'll
be $3.99.
J0e: Uh, I don't want a Coke.
Cashier: S0rry, they're bundled.
J0e: What? I'm not paying for a Coke!
Cashier: Y0u don't; the Coke is free.
J0e: But wasn't a Big Mac $2.49 last week?
Cashier: Sure, but this latest Big Mac is far m0re innovative. It's
g0t integrated Coke!
J0e: I already bought a Snapple across the street. I'm not
g0ing to drink the Coke.
Cashier: Then y0u can't have the burger.
J0e: Okay, fine, I will pay the $3.99 and throw the Coke away.
Cashier: Oh, y0u can't do that. They're seamlessly inegrated. Totally
inseparable.
J0e: How can that be? They're two totally separate things!
Cashier: N0, watch. (takes Big Mac, dunks it in a tank of Coke) See?
J0e: Why did you just do that?!
Cashier: It's a benefit t0 the consumer. Otherwise you'd end up with
tw0 different, inconsistent tastes. This way you're assured
0f a continuous taste across all your foods.
J0e: Aaarrgh!
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